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Deepu Asok

Deepu Asok

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How Netflix uses a No BS Culture to build high performance teams.

Culture is the sum total of the behavior of people within a given social structure. The type of behavior that gets rewarded gets repeated and the type of behavior that gets punished gets removed. Culture is that one thing that when done right, turn a small group of people into

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When spreadsheets don’t tell the full story: The role of empathy in innovation.

It was 9 AM on a Friday morning and I was running late for my boarding time at the Chicago O’hare International Airport. After zig zagging through security clearance and a few unhurried travelers, I made it right before boarding time. I was flying to Florida for a human

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Visible and Invisible Innovation

Innovation is a very broad term. From the smartphones we use to make phone calls to the COVID vaccine we received to gain viral immunity falls under the category of innovation. However, not all forms of innovation are tangible. In 1934, Joseph Schumpeter, a renowned Austrian economist who stressed the

Visible and Invisible Innovation
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The Value of Purpose Marketing

“Far and away the best prize that life offers is the chance to work hard at work worth doing.” -Theodore RooseveltWe all know what marketing means. It’s how you spread the good word about the great things your products and services can offer. However, there is a different kind

The Value of Purpose Marketing
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Edison's greatest invention was the process of innovation.

Thomas Alva Edison was born in 1847 in Milan, Ohio, and grew up in Port Huron, Michigan. As a child, he did not receive much formal education. His mother was a former high school teacher who gave him a few years of instruction at home. His father Samuel Edison was

Edison's greatest invention was the process of innovation.
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Six ways to gain traction for writing

I am in week 1 of my book writing process and I had an amazing call with my book writing coach, Eric last night. It was about identifying and removing the obstacles to writing. I made some sketches and took some notes with the key takeaways from our discussion. 1.

Six ways to gain traction for writing
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I am writing a book.

If you had told me a few years ago, that I will be writing a book, I would have never believed you. But as of today, I have officially started drafting the chapters of my first book. Yes, I am writing a book in 2021. So you might be wondering

I am writing a book.